Allbirds launches the “M0.0NSHOT” carbon-neutral sneakers
Allbirds, a prominent sustainable footwear brand, has introduced its line of net-zero carbon shoes. The newly launched sneakers, aptly named ‘M0.0NSHOT,’ are a testament to the brand’s ongoing dedication to reducing its environmental impact.
The ‘M0.0NSHOT’ sneakers are crafted from an assortment of sustainable materials, including merino wool, EVA derived from sugarcane, and recycled polyester. By utilizing these eco-friendly materials, Allbirds ensures that the sneakers remain fashionable while being ethically produced with minimal environmental harm.
“This is one small step for Allbirds – but it could be one giant leap for the footwear industry, if others join us. Unlike the space ‘race’, this is a relay – we’re all on the same side,” said Tim Brown. “M0.0NSHOT is Allbirds’s greatest achievement, but it’s meaningless without others taking action: which is why we felt compelled to open-source our learnings, so others can pick up the baton and take us forward.”
Key Themes
#netzerofootwear
#ecofriendly
#disruption
Image Credit: Allbirds
References: allbirds & retailwire
