Not only is Pharrell “happy,” but he’s also eco-friendly! The former N.E.R.D. singer and hat aficionado is an owner and investor in Bionic Yarn, a New York-based textile company.
Bionic Yarn is dedicated to upcycling discarded materials and selling fabric made from recycled plastic bottles to help reduce the amount of discarded plastics in oceans. “Happy” singer Pharrell has been the company’s creative director since 2014.
Williams’ company Bionic Yarn, last year launched partnerships with adidas and G-Star Raw, to create a range of limited edition t-shirts. Design students are invited to create and submit designs for these t-shirts that celebrate sustainability.
Sustainability was the focus of his 2017 collaboration with G-Star Raw, when they released a collection that saw plastic recycled into denim, which reduced waste and cut down the negative impact that fashion has on the environment.
