Jason Momoa partnered with brands So iLL and Bloom Materials to create his own footwear line that “celebrated the unhindered spirit of roamers” (aka people who love the outdoors). The shoes are created using organic cotton, algae-based foam, cork and biodegradable outsoles and are promoted using ethical marketing techniques. Bloom is working with the footwear industry to produce and implement sustainable materials on a large scale.
The BLOOM® materials used by So ill result in the following impacts:
OVER 1 BILLION LITERS OF WATER CLEANED
AND COUNTING…
1,407,153,820
LITERS OF WATER CLEANED
AND RESTORED TO THE ENVIRONMENT
(Since partnership began in 2020)
1,109,041,893
CUBIC METERS OF AIR CLEANED OF
CARBON DIOXIDE
(Since partnership began in 2020)
808,698
KG of CO2 CAPTURED
Source: Bloom Materials
