Sustainability Report 2015: ‘Let’s Get Frank’
To support the launch of the HEINEKEN’s Sustainability Report 2015 and engage a millennial audience, HEINEKEN invited vocal artist Kevin ‘Blaxtar’ de Randamie to transform the Report into his own artistic expression. Read the transcript below.
Transcript (autogenerated)
Can I be frank
this frank says dirt is a beautiful paradox he says it’s something that has no place in our lives but under our shoes he says it’s also the incubator that unlocks life’s basic necessities as long as we follow the rules
dirt lets us access food extract tools and rebar barley and hops so yes he said from dirt we get beer now
if you listen carefully you can hear the hand of almost 10,000 farmers who try to stay as close to nature as they can you can hear over120,000 African small holder farmers harvest local ingredients for local production
meanwhile you hear the sound of company growth going hand-in-hand with reduce water consumption not to mention carbon dioxide output production by using something like windmills or solar panels to power breweries
Frank says Gary Frank does it stuff he’s aware we’re taking baby steps here towards the improvement of this beautiful spherical home but many small steps add up to light years so he embraced the range of low alcohol beer and chills the mccullars they used less than half of the juice the coolest they had in 2010
Frank will tell you that it’s his job to responsibly sell you the best beers in the world Frank understands that selling 90 for one beer beats something not their speech because they all get to go home feeling appreciative
Frank makes smart move
Frank takes the byproducts of beer sales of the farm Gus it turns out to be super nutritious okay so now instead of paying for the disposal of the byproducts he makes a modest profit on with colleagues have said it’s waste my top of that the farms save money or food for livestock
Frank told me all this while he was pouring me one it was as though his words had turned liquid and his story was now feeling the glass he was handing me I looked at the golden fluid behind the star for the first time he became aware of transparency he cares but don’t take my word for it you can read it yourself let’s get free you
Source: Heineken
