The European Commission (EC) proposed common criteria against greenwashing and misleading environmental claims in the substantial green claims directive. The proposal covers all voluntary claims about the environmental impacts, aspects or performance of a product or the trader. However, it excludes claims already covered by existing the EU rules, such as the EU Ecolabel or the organic food logo. Green claims will need to be independently verified and proven with scientific evidence. Stakeholders can provide their feedback on the proposal by 18 May.
Date: March 2023
