Drake is one of many celebrities who are making climate impact by investing in socially-conscious companies.
On Wednesday, June 30, “One Dance” singer, Drake, partnered with and invested in an environmentally-conscious financial start-up called Aspiration. For the partnership, the firm will calculate Drake’s environmental impact, and find projects to offset that. The artist will be using Aspiration’s sustainability services to offset his touring carbon footprint. He also signed on as an investor.
“Aspiration’s innovative approach to combating climate change is really inspiring and I hope together we can help to motivate and create awareness,” Drake said.
“Drake isn’t just ahead of the curve — he defines the curve,” said Joe Sanberg, Co-Founder and Board Member of Aspiration. “He is showing that people who live larger than life can live that life responsibly. Even more importantly, he will be leading by example as he shows his fans how spending and saving with Aspiration can easily eliminate their carbon footprint.”
In the past year alone, Aspiration’s individual and business customers have funded the planting of over 15 million trees. This planting rate and Aspiration’s commitment to plant 100 million trees in a decade makes it one of the largest corporate sponsors of reforestation in the country.
“Drake is a visionary with big ideas,” said Future, Drake’s manager. “I was incredibly fortunate to find him a partner to not only help him realize his personal goals but to inspire others along the way. Drake, Dreamcrew, and I are all super excited about what Aspiration is doing and the possibilities and the road ahead.”
“Aspiration is delivering genuine sustainability to consumers and businesses across the country, and we’re excited to expand that impact through this partnership with Drake,” said Andrei Cherny, Aspiration’s CEO and Co-founder.
The Los Angeles-based financial services startup is already backed by other notable celebrities including Robert Downey Jr., Leonardo DiCaprio, Cindy Crawford, Kaia Gerber, Orlando Bloom, and Participant Media founder Jeff Skoll.
Source: Press Release Businesswire June 2021
