Ad Net Zero – is the advertising industry’s global drive to decarbonise the production, distribution, and publication of advertising.
Ad Net Zero has a five-point Action Plan that provides the advertising industry with a guide for its transition to Net-Zero.
The actions are:
Action 1 – Reduce Emissions from Advertising Business Operations
Action 2 – Reduce Emissions from Advertising Production
Action 3 – Reduce Emissions from Media Planning & Buying
Action 4 – Reduce Advertising Emissions Through Awards and from Events
Action 5 – Harness Advertising’s Power to Support Behaviour Change
This 30 minute video focuses on Action 5: Harness Advertising’s Power to Support Consumer Behaviour Change. From the 2nd Ad Net Zero Global Summit, Annie Smith, Head of Content – Insight & Advisory for LIONS, explored some of the award-winning, creative work from Cannes Lions 2022 that champions sustainable developments and solutions to positively impact the world.
Enjoy a creative feast hosted showcasing the most award-winning, creative work that champions sustainable developments and solutions to positively impact the world.
Annie Smith, Head of Content – Insight & Advisory, LIONS
Source: Net Zero Ad and Cannes Lions
