It’s official!
Today, we choose to decertify as a B Corp.
Over the last few years B Corp itself has become probably the most corrupted standard for ethical business out there.
The recent interaction with one of their so-called, ambassadors sealed the deal for me though it was the second one we had had. The Ambassadors are all from one demography. They don’t have the necessary breath of lived experience and it was clear from some of the interactions even the brains to figure stuff out.
B Corp has previously certified polluting companies, and of course most famously businesses like BrewDog. At the same time, for the last 10 years it has done nothing at all to facilitate answering questions around some of the genocides taking place globally. Indeed when we raised this as an issue, the community manager at the time basically told us to shut up if we intend to stay and we were to be toxically positive. Basically. a threat. Which demonstrates that they’re not really about community at all but autocracy.
So today we decertify.
We won’t be party to trash standards just because they’re popular. Plenty of people in our network are B Corps. We understand that. Some of them feel they cannot speak out on some of the atrocities that are happening now, for fear of alienating other members of the community. but in doing so it shows that they are also not for the ethical standards they claim to hold.
Because they don’t. Especially since the standard seemed to demand the opposite.
Bye Bye B Corp.
Opinion by Ethar Alali, Founder at ReallyRecycle.com
