MOB beauty’s earth-first packaging turns into dirt
MOB Beauty, the brand co-founded by former MAC chief chemist Victor Casale, is introducing earth-first biodegradable beauty packaging that’s not meant to last longer than they need to.
While the brand’s new packaging solutions are durable enough to contain its high-performance formulas, they are not meant to stay on Earth longer than their intended use. The brand’s packaging is made with mono-material fiber pulps that simply turn into dirt at the end of their usable life, and the packaging can be recycled or discarded post-use.
This sustainable packaging innovation has been applied to MOB Beauty’s lipsticks, mascara and soon, the brand’s upcoming setting powder.
Environmentally conscious consumers are seeking beauty formulas and packaging designs that align with their values, opting for sustainable options that prioritize overall eco-friendliness to reduce their impact where possible.
Key Themes
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