Beyoncé goes from lemonade to watermelons with juice investment

Beyoncé — in addition to singing, dancing, she is also a mindful investor. In 2016, Beyoncé invested in vegan beverage company, WTRMLN WTR, which limits food waste by diverting food waste. The company uses “discarded watermelons” that are tossed for having blemishes or bruises to make delicious watermelon water.

I invested in WTRMLN WTR because it’s the future of clean, natural hydration; as partners, we share a simple mission to deliver accessible wellness to the world.

Beyoncé is quoted in a press release